Madness is doing the same thing over and over again, and expecting different results.
I’ve heard this quote, attributed to Albert Einstein though I’m not sure if it’s word for word, a lot lately – mainly by sports and political commentators to describe a persistent but ineffective strategy used by a team leader.
Needless to say it has many practical applications in the real world, as those of us who’ve been subject to a delusional friend or a bloody useless manager will testify.
But I think I might have to start applying it to myself. You know the scene: you register FREE – the capital letters are not mine – for something online, like work for instance, and you think it’ll only be a matter of time before it starts flooding in. Duh!
No – the only way to get work, if you’re not prepared to UPGRADE TO PREMIUM MEMBERSHIP at a price, or roll your trouser leg up, do the funny handshake and say the secret password, is to make it yourself or rely on your close friends if you have any you can trust – it’s not what you know, it’s who you know and all that jazz.
I’m grateful to the internet for providing me with opportunities I wouldn’t otherwise have had. I probably wouldn’t be writing this anywhere else but here. Tweeting and Kindling, two of my other vices, are also conditional upon my online connection. I keep doing them because I know I’d be very bored if I didn’t.
Next week, however, I am doing something different. I have a rare opportunity to bring something online offline and into the community. I’m doing some readings from one of my Kindle efforts, WHAT I HAD FOR DINNER, as part of an event for the Levenshulme Food and Drink Festival (Manchester, UK). I’ve got a bit of pre-match nerves, as I’ve never done anything quite like it before: will anybody show up, will I fluff my lines etc etc. But so far I’m keeping up the deep breathing exercises and drinking the herbal teas, and it seems to be working.
Now excuse me while I go off to get my EuroMillions lottery ticket. I’m playing the same numbers that let me down last Friday, but the results will be different this time.